If you see your customers face to face, you can benefit from some of the lowest transaction rates in the credit card industry. This is because you can process credit card transactions in person, swiping the customer's card through a card swipe machine and obtain his or her signature for your records. this helps to prevent unnecessary chargebacks that can be costly to a merchant provider.
Debit Card Payment Processing
Debit card transactions have become overwhelmingly popular in the past few years. There are two types of debit transactions, PIN (online) and signature (offline). Both deduct funds from the consumer's checking account. It is beneficial for businesses that see customers in person to accept both debit types.
PIN Debit
With PIN debit, the customer selects "Debit" as the payment method and then after the card is swiped must enter their Personal Identification Number (PIN) into an encrypted pin pad at the point-of-sale (POS) terminal to authenticate their identity. The transaction is transmitted through the electronic funds transfer network and the funds are deducted from the consumer's checking account within seconds.
Benefits:
- Fast settlement of funds
- Reduced chargebacks
- Increased security with PIN debit rather than signature debit transactions
- Less expensive for merchants (generally)
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